A tool by Anna Bandura, author of Scroll‑Stopping Video Hooks

Stop guessing
your hook. Generate one.

Answer six sharp questions about your business. We cross them against 36 psychological triggers and 5 proven hook angles — and hand you back the directions worth writing.

Start the grid → See how it works ↓
Cognitive Bias Social Dynamics Emotional Activation Narrative Decision Architecture Existential & Identity Perceptual & Memory Temporal Perception
8Trigger categories
36Psychological triggers
5Proven hook angles
180Tailored hook directions
Why most hooks fail

It's rarely the idea. It's the angle.

Most people trying to grow an audience already know their industry cold. What they don't have is a system for turning that knowledge into an opening line someone can't scroll past.

So they default to whatever angle feels safest — usually a flat statement of fact — and wonder why it gets buried. The same insight, run through a different psychological trigger, can be the difference between three views and three hundred thousand.

Hook Grid exists to make that choice deliberate instead of accidental.

A hook isn't a clever sentence. It's a decision about which human bias you're going to lean on for the first three seconds.
THE IDEA BEHIND THE GRID
How it works

Four steps from blank page to grid.

1

Answer six questions

About the problem you solve, what your audience has already tried, and who they're afraid of staying.

2

We map your answers to the grid

Your specifics get cross‑referenced against all 36 triggers and 5 hook angles.

3

Get tailored hook directions

Real opening lines for your business, organized by the psychology doing the work.

4

Pick your strongest angles

Take the handful that actually sound like you, and start writing.

QUESTION 01
What problem does your product or service solve, and what excuse does your audience use to explain why they haven't fixed it yet?
"My audience struggles to grow on LinkedIn. They tell themselves they don't have time to post consistently."
QUESTION 02
What have they already tried to solve this problem, and why didn't it work?
"They've tried posting templates they found online, but the content felt generic and got no engagement, so they gave up."
QUESTION 03
Who does your audience want to become, and what version of themselves are they secretly afraid of staying?
"They want to be seen as a credible industry voice. They're afraid of being overlooked and irrelevant in their field."
QUESTION 04
What does your audience believe about this problem that sounds reasonable but is actually wrong?
"They think posting more often is the key to growth. In reality, consistency without a clear point of view is invisible."
QUESTION 05
What would your audience's peers think of them if they knew they were still struggling with this?
"Their colleagues would assume they're not serious about building their personal brand or advancing their career."
QUESTION 06
Where is the market misleading your audience, and who benefits from keeping them stuck?
"Ghostwriting agencies sell the idea that you need to outsource your voice to grow. They benefit from clients who never learn to write for themselves."
The framework

36 triggers. 5 angles. One grid.

Every row is a documented psychological trigger. Every column is a way of opening a piece of content. Click a category to see what's inside.

Confession

Open with an admission your audience recognizes in themselves.

Bold Statement

Lead with a claim strong enough to make people stop and disagree, or nod hard.

Relatability

Mirror a specific, ordinary moment your audience has actually lived through.

Contrast

Set up an expectation, then break it in the same breath.

Curiosity

Open a question you deliberately don't answer yet.

Trigger category
Confession
Bold Stmt
Relatability
Contrast
Curiosity

Highlighted cells show where a category leans hardest — once your six answers are in, every one of these 180 cells fills in with copy built for your business.

Example output

What three grid cells actually look like.

Business: LinkedIn growth coaching for founders  ·  Excuse: "I don't have time to post consistently"  ·  Fear: Being overlooked and irrelevant in their field
CONFESSION × IMPOSTOR SYNDROME

"I spent two years scared every LinkedIn post would expose that I don't actually know what I'm doing. Turns out those were the posts that worked."

BOLD STATEMENT × HALO EFFECT

"I've helped 200+ founders build a LinkedIn following without posting every day. Here's the one rule that matters more than consistency."

CURIOSITY × ZEIGARNIK EFFECT

"There's one LinkedIn habit quietly killing your reach, and it's not how often you post. I'll get to it by the end of this."

Generator is live

The grid is built.
Start with your six answers.

Register, verify your email, answer the intake questions, and generate a ranked Hook Grid for your business.

Start generating →
The payment gateway will be inserted before generation in a later step.